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Overview

LPS CRM is engineered to be flexible, scalable and robust. It capitalize on cutting-edge tools and the latest web's technology to effectively streamline the processes of sales and marketing or customer support. LPS CRM was designed with an insight to be generic yet powerful enough for companies operating in virtually any industries such as consumer products, financial (insurance, banking, mortgage), healthcare, telecommunication and many others.

Marketing Automation

LPS CRM’s Marketing Automation plays a vital role in assisting your company in executing and managing campaigns for lead generation and sales. This is the central repository to store and manage leads for the marketing and sales process. Statistic reports are provided to measure the productivity and effectiveness of marketing campaigns, allowing for accurate decision making.

In general, Marketing Automation allows you to:
  • Make precise decisions with up-front statistics such as effectiveness of marketing campaigns in terms of cost, lead generation, sales, etc.
  • Automate the workflow of your marketing processes for more efficient control of your marketing programs. Marketing Automation manages the flow of information within your marketing department.

    • Sales Force Automation

    LPS CRM’s Sales Force Automation handles the task of assisting the company in sales operations. This sophisticated engine evaluates and targets segments of leads from the lead repository based on a set of predefined criteria to ensure sales are driven to the right potentials. Sales Force Automation provides statistics related to the accomplishment of sales representatives for performance evaluation and this information can be used to take strategic action to further improve sales.

    In general, Sales Force Automation allows you to:
  • Integrate information between your marketing and sales divisions. No need to re-enter customer information into the system.
  • Create sales statistic reports such as - sales rep performance, top sales reps, sales volume, product popularity / potential, etc.
  • Increase the responsiveness and effectiveness of your sales reps by tracking and managing the entire sales process including tasks to be completed to close a deal, sales volume, sales products, etc.

    • Customer Service Management

    LPS CRM’s Customer Service Management assists your company in providing after-sales support with ease. This tool helps customer service representatives to document requests, complaints and evaluates customer behaviour. Customer Service Management provides statistics such as response time, along with performance analysis of customer service reps.

    In summary, Customer Service Management provides:
  • Tools and statistical reports for you to evaluate the performance of your customer service reps.
  • Implementation of standardized procedures for your customer service reps in providing assistance to your customers.
  • Better workflow and means to service your customers - resulting in better response time - which leads to more efficient and effective customer service.

    • Gift Management

    LPS CRM’s Gift Management facilitates the tracking of gifts involved in the sales and marketing process. The costing of gifts is also managed by the system.


    Activity Management

    LPS CRM's Activity Management handles the flow of activities in an Event or Task. The progress of an activity can be tracked from one phase to another, reps can be assigned to activities and cost analysis can be performed based on each activity.





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